Market Diversification

Licensed and Brand Merchandising

Diversification is one of the key components that distinguish Franco Apparel Group from among the other branded sports team and licensed apparel manufacturers. Franco Apparel Group has a proven formula for sustained growth. Our success lies in developing new brands, products and licenses and targeting the largest and quickest growing children's and youth apparel retailers, offering:

Design Services
New York based design and merchandising team of 17 employees with award-winning designs. Our creative design department stays on top of current fashion trends, fabrics, and silhouettes to support our growth in all categories.

Marketing & Brand Management
In-house marketing and licensing department that covers all print and outdoor advertising, trade shows, showrooms, advertising and public relations.

Sales
Ten in-house sales professionals, comprised of two groups: sports league and athletic brands, lifestyle apparel and private label programs. The sales team focuses on major national and regional retail accounts. Smaller retail accounts are covered by a nationwide network of 20 independent sales representatives.

Production
Franco Apparel Production offices overseas all select sourcing and monitors production to insure on time delivery.


Private Label Brand Merchandising

In addition to our portfolio of brands, Franco Apparel designs and produces Private brand merchandise for today's most prominent retailers nationwide. Our Private Brand division offers a full range of services including:

Design/Product Development
Our product development team is available to work with retail brand management to create exclusive products for our customers. Our designers are available at whatever level of service required, from bid programs to fully designed collections. Lifestyle brands. Private label designs are redesigned each year based on current European trends, research services, and key retailer feedback.

Approval
Our product managers work with the retailer to assure that every step of the product approval process runs smoothly.

Production
Franco Apparel production offices oversea all select sourcing and monitor production to assure on time delivery.

Quality Assurance
To maintain the quality of every product and brand that we design and manufacture, Franco is proud to produce apparel under the 2.5 A.Q.L. standards. Franco's inspection teams are independent of production and are certified to adhere to the most rigorous compliances.  Retail representatives are welcome to visit our manufacturing facilities. Testing is done on all products by independent agencies.

Manufacturing
All suppliers/contractors are held to the highest standards of conduct and go through an annual third party certification process as required by our company and all major retailers. Products are specific to the country based on the category and type of fabrication.

Global Sourcing
Franco Apparel Group achieves major cost advantages with the use of overseas factories in order to consistently offer high-quality merchandise at competitive prices. In addition, the company owns full service buying offices in Thailand, Hong Kong, Korea and Turkey as well as, sources additional products from a variety of manufacturers located in China and Portugal. Using both our network of specialty cut and sew operations and high volume mills, Franco Apparel Group employs a sourcing team to cover all aspects of development, production, and delivery to provide a true one-stop package.

Warehousing
We maintain an efficient 200,000 square foot distribution center in Dayton, New Jersey; which is equipped with a fully automated system that is capable of tracking inventory by location and receiving and transmitting EDI orders and invoices.

Franco Apparel is continuously pursuing new business ventures.  For more information, contact us.

100 west 33rd street, suite 911
New York, NY 10001
Tel: 212-967-7272 Fax: 212-967-7395
Email: b2b@francoapparel.com